Powering a pet care brand’s ecommerce growth

A prominent pet care brand with over 200 stores across Belgium, France, and Luxembourg, and more than 30 years of industry expertise, has built a thriving community of passionate entrepreneurs focused on growth and collaboration.

However, the brand encountered significant challenges in expanding its online sales due to limitations in fulfillment capabilities. To support its ambitious growth, the brand sought a partner that could provide a scalable, flexible, and integrated fulfillment and transport solution tailored to its B2C needs.

As a franchise-based business, this pet care brand’s expansion efforts were hindered by the capabilities of their existing fulfillment partner. Their 3PL partner was primarily focused on B2B operations. The limitations in handling B2C orders and the lack of advanced IT capabilities restricted the brand’s ability to fully capitalize on the growing online market.

With a rapidly growing web shop and a clear vision to enhance their online presence, they needed a B2C fulfillment partner that could offer the flexibility and scalability required to support their future growth.

In response to these challenges, the pet care brand decided to source a B2C fulfillment expert. After a thorough evaluation, they chose Radial as their partner. Radial provided a scalable and integrated solution for fulfillment and transport that was perfectly aligned with the brand’s needs.

A key component of this solution was the implementation of Storeganizer. Storeganizer is a multi-layer storage cabinet system that offers unparalleled flexibility and scalability. Radial introduced this innovative storage solution at its fulfillment site in Boom, Belgium. It ensured that the brand could efficiently manage their growing inventory and meet the demands of their expanding customer base.

The decision to partner with Radial has been instrumental in supporting the brand’s growth and reinforcing their values. The comprehensive solution delivered by Radial allowed the pet care brand to:

With Radial’s scalable and integrated fulfillment and transport solution, the pet care brand can now focus on what they do best — providing passion, expertise, and the best value and choice to their customers.

By outsourcing their B2C fulfillment to Radial, the pet care brand has not only achieved their ambitious web shop growth goals but also significantly enhanced their online presence, allowing them to better serve customers.

The flexibility and scalability offered by Radial have proven to be the ideal solution, overcoming the limitations of their previous provider and positioning the brand for continued success in the competitive pet care market while delivering exceptional value to their customers.