Bio-fulfillment: Radial’s role in global bio-based products distribution

One of Radial’s customers is a global direct-selling company specializing in bio-based products sold in over 45 countries worldwide.

The cooperation leverages Radial’s ability to effectively support complex fulfillment needs, including handling specialized bio-certification requirements, entering new markets, and adapting to global economic challenges like Brexit.

Bio-products brand

A global network marketing company specializes in bio-products infused with Ganoderma lucidum, also known as the Reishi mushroom, renowned for its potential health benefits. Their products support holistic wellness and are offered in three categories:

  • Beverages
  • Nutraceuticals
  • All-natural skincare products

Leveraging Radial’s expertise

The company chose Radial as their fulfillment partner due to several key factors:

  • E-commerce expertise: Radial’s extensive experience in e-commerce solutions assures capability to handle complex fulfillment needs
  • Direct sales expertise: Radial’s knowledge of the direct selling business model ensures seamless integration with their distribution network
  • Comprehensive services: Radial offered a full suite of fulfillment services, including VAS, which aligned with their operational requirements
  • Scalability: Radial’s solutions are scalable, supporting their growth without operational bottlenecks

Handling of bio-products

Bio-products require specialized handling throughout the supply chain. Radial’s fulfillment centers handle these products with particular care, adhering to annual certifications by authorized entities. These certifications ensure compliance with specific requirements for the fulfillment process.

Global presence

The company operates in over 45 countries, making its products accessible globally. Radial supports their operations across:

  • Europe: Serving over 20 countries with key markets in Spain, Belgium, Ireland, and Hungary.
  • Outside Europe: Distribution to the Middle East, North America, and Africa.

B2C shipments

Radial handles B2C shipments for the bio-products brand, where the recipients are mainly distributors rather than end customers. Radial also manages the delivery of marketing and recognition materials for the company’s conferences held across Europe.

Challenge: Brexit

Brexit shipments posed a significant challenge during cooperation. Following Brexit, fulfillment operations required adjustments. Radial implemented actions, including switching from pallet to carton shipments and splitting orders into smaller batches, which significantly improved the service.

Addressing these challenges effectively enhanced operational liquidity, ensuring a smooth fulfillment process and maintaining high service standards.

Key fulfillment services

The cooperation between Radial and the bio-products brand is marked by a long-lasting relationship. Fulfillment operations are processed at three Radial sites across Europe, with services including:

  • Storage
  • Picking and Packing
  • Returns Management
  • Value-Added Services (VAS)
  • Last-Mile Distribution