Resources and insights
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The invisible e-commerce in the transformation economy
The internet today has become like Venice during carnival season—crowded, noisy, and filled with people trying to sell you things you don’t need. The future belongs to two fundamental shifts: Invisible Commerce, where shopping integrates seamlessly into everyday life without conscious action, and Transformative Commerce, where people buy not products but who they want to become.
A guest article by Valentino Caporizzi.
Insights
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Case studies
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