Erik van Dee

Elevating Brand Success Through Innovative Fulfillment Partnerships

“Modern brands shouldn’t have to solve new logistics problems with old solutions”

With extensive experience in e-commerce logistics and supply chain innovation, Erik van Dee helps brands and retailers transform their fulfillment operations into competitive advantages. As Sales Director Europe at Radial, he creates bespoke solutions that enhance customer experience and drive growth across multiple markets.

EXPERTISE

Erik brings specialized knowledge in:

  • Strategic Partnerships – Building growth-oriented relationships with e-commerce brands and retailers
  • End-to-End Supply Chain Solutions – Creating seamless logistics experiences from warehousing to last-mile delivery
  • Omnichannel Integration – Connecting online and offline retail operations for unified customer experiences
  • Scalable Fulfillment Systems – Developing flexible solutions that grow with client business needs

Erik (right) engaging at Radial’s Experience Event in Rotterdam, March 2025

Current role

Erik helps businesses leverage Radial, Staci and Active Ants‘ extensive network of over 110 locations across the UK, EU, and US to create localized approaches within a global framework, ensuring exceptional customer experiences at every touchpoint.

  • Driving growth and building strategic partnerships across European markets
  • Enabling brands to enhance their impact through innovative, sustainable fulfillment solutions

Get in touch

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Image of people talking during an event organized by Radial Europe in Rotterdam, Netherlands

On February 20th, 2025, Radial welcomed top ecommerce executives and C-level leaders to an exclusive event in Rotterdam. The key takeaway from the event was that the biggest challenge in fulfillment faced by many brands is scaling their business internationally in a lean, efficient, and sustainable way. The event underscored the importance of providing solutions that streamline cross-border expansion while addressing logistical complexities.