360° Dome Experience Event
20 February 2025
Placed inside an iconic abandoned factory at the Rotterdam Maas river, this Dome hosted about 50 C-level and E-commerce executives at once for an immersive Radial experience: a keynote speech by inspiring storyteller Leonardo Avezzano (movie-maker, explorer, photographer), followed by a 360 degrees culinary session with emerging Chef Micha van der Veen, a team member at the Michelin -*** Restaurant De Librije in Zwolle, Netherlands.
Attendees were able to choose between the lunch (12:00) or dinner (18:00) session. With each event session lasting about 3 hours.
Not your typical event
This isn’t your typical business event.
We created an immersive experience in a stunning venue – a transformed industrial space on the Maas River – where we combined strategic discussions with a remarkable “Journey Around the World” dining experience, featuring Michelin-starred Chef Micha van der Veen.
The intimate format (limited to 48 executives) allowed for meaningful conversations about the future of European e-commerce fulfillment, while the 360-degree dome experience transported us to extraordinary locations during a seven-course culinary journey.
Exclusive networking with industry leaders. Strategic discussions
It’s not just about networking; it’s about creating meaningful, future-oriented connections that can shape the next steps in e-commerce fulfillment.
The focused, high-quality networking atmosphere ensured that attendees engaged in in-depth conversations and built stronger connections with other influential leaders in the e-commerce and supply chain sectors.
Additionally, the event served as a platform for strategic dialogue, where attendees shared insights on the future of European e-commerce fulfillment, discussing emerging industry trends, and addressing common challenges. This collaborative environment allowed executives to learn from their peers and industry experts, providing actionable takeaways to help drive innovation and growth in their own organizations.
Three forces. One mission. Limitless solutions
The partnership between Radial, Dematic, and Quicktron exemplifies how collaboration between a 3PL, systems integrator, and manufacturer can deliver market-leading solutions in e-commerce fulfillment. Two years ago, Radial’s decision to implement the QuickBin solution, developed jointly by Dematic and Quicktron, at their Groningen facility has proven strategically sound. This three-way collaboration demonstrates how combining expertise in logistics operations, systems integration, and robotics manufacturing can create solutions that meet market demands, and provide the flexibility to adapt to future challenges and opportunities.
Inspiring positive change
Leonardo Avezzano draws from his unique background in business management and extreme exploration to deliver powerful insights about mastering change. His presentations blend a decade of successful business experience across global industries—from startups to complex corporate environments—with his adventures as a filmmaker and explorer, including extraordinary feats like climbing a 7000-meter mountain using gear from recycled human hair.
Leonardo takes audiences on a compelling journey that connects his challenging expeditions and professional expertise to demonstrate how change can be transformed from a challenge into an opportunity for growth and innovation.
This offers valuable leadership insights and inspiration for tackling challenges in both business and personal growth.
I’m devoted to crafting narratives and projects that ignite inspiration and foster positive change
Immersive dining
Guests were transported to beautiful locations worldwide with 360-degree immersive storytelling, with musical arrangements appropriate to the places visited.
Add the stunning food, textures, smells, and flavors of team Chef Micha’s signature, and it was a one-of-a-kind experience.
The Dome installation
Micha van der Veen
At the age of only 27 years old, Chef Micha is already renown for his 3rd place finish in the prestigious culinary competition the “ Bocuse d’Or”.
His signature is using fresh seasonal products and maximizing flavors, to create experiences that awaken your senses and touch your heart.
One of his best known work experiences is at 3 Michelin*** hatted restaurant The Librije, as Chef de Partie.
Your value
The event was designed to inspire positive change and innovation, making it a perfect fit for C-level executives looking to push their companies forward.
Attendees shared ample time and space with valuable one-on-one interactions with peers and speakers, allowing for a richer exchange of ideas and collaboration.
If you are a C-Level, E-commerce or Supply Chain executive, your insights would add tremendous value to our discussions, and we would welcome the opportunity to host you at future events.
Schedule
There were two optional sessions to choose from: lunch or dinner. Or both, in case. Here was the detailed scheduled.
Lunch
| 12:00 | Reception |
| 12:30 | Keynote speech by Leonardo Avezzano |
| 13:00 | Immersive lunch experience |
| 15:00 | Closing |
Dinner
| 18:00 | Reception |
| 18:30 | Keynote speech by Leonardo Avezzano |
| 19:00 | Immersive dinner experience |
| 21:00 | Closing |
Or reach out to Angela Gorman, Event Manager, +447772824095 – agorman@radial.com – for more information
