An Interview with Michael Auras, Director Operations EMEA, doTERRA
Michael Auras, Director Operations EMEA at doTERRA, reflects on the future of network marketing and highlights the strong, trusted partnership with Radial that has been crucial to their success.
The evolution and challenges of direct selling: insights from doTERRA
The direct selling industry continues to evolve with a focus on innovative network marketing models, effective logistics and inventory management, and a commitment to adapting to market trends. A leading company in the sector, doTERRA, is leveraging technology and its strategic partnership with Radial to drive success and deliver exceptional customer experiences globally.
The evolution of network marketing
Network marketing, once considered an outdated business model, has become increasingly relevant, especially in the context of the COVID-19 pandemic. According to doTERRA, this model resonates well today as it allows individuals to build their own income, utilize high-quality products, and focus on health and financial well-being. The company highlights that this approach, which emphasizes personal engagement and trust-building beyond traditional business transactions, continues to thrive in the modern marketplace.
Visibility and inventory challenges
A key challenge identified by doTERRA in the direct selling industry is maintaining visibility across various business aspects. Accurate tracking of inventory and order statuses is crucial to ensuring that orders progress smoothly and are shipped on time. The company stresses that having an effective system for managing inventory and delivery is essential for both company success and customer satisfaction. Without timely access to products, companies risk failing their customers, making efficient delivery strategies critical.
Maintaining a competitive edge
As a leading essential oil supplier, doTERRA faces the constant challenge of staying ahead in a competitive market. The company emphasizes the importance of innovation in maintaining its top position. Providing world-class services, the fastest shipping, and high picking accuracy are crucial components of their strategy. Leveraging advanced technology is integral to their approach, ensuring that they remain at the cutting edge of the industry.
Adapting to market trends and customer needs
doTERRA also points out the importance of staying ahead of market trends and adapting to the diverse needs of customers. This includes ensuring product availability in both large urban centers and remote rural areas. Building the right partnerships, like the one with Radial, and securing cost-effective services are essential for maintaining a competitive advantage and delivering on their commitment to exceptional customer service.
Michael Auras, Director Operations EMEA, doTERRA
How do you assess the development of the market and the future of direct-selling companies in EMEA?
Network marketing, once considered an old-style business, has become quite common, especially with the experiences we had during COVID. The model of network marketing, which allows individuals to build their own income, use quality products, and focus on health and finances, resonates well today. I see a bright future for this model, particularly at doTERRA, where we build trust through activities that go beyond just business and engage with people personally. It’s a people-to-people business, and that’s fantastic even in today’s world.
How do you find working with Radial?
We’ve been working with Radial for many years and have built a relationship of trust and partnership. We feel like one team. Their professionals, from management to warehouse staff, are exceptional to work with. We completed a significant project together, which we consider the best project and investment we’ve made in the European market. It wouldn’t have been possible without Radial’s support.
Michael Auras, Director Operations EMEA at doTERRA, one of the largest essential oil brands in the world operating on a direct selling model. Michael is a highly experienced operations professional with 18 years of expertise in network marketing companies operating in EU. Family is of great importance to Michael. He married Johanna 27 years ago and together, they have raised 6 wonderful children. He is also a proud grandfather to 2 grandchildren.
Radial’s Automation Partnership with doTERRA
The partnership between doTERRA and Radial Europe began in 2012 with modest orders. As doTERRA expanded into new European markets like Romania, Lithuania, and Latvia, sales and order volumes increased significantly. To maintain their commitment to quality and timely order fulfilment, doTERRA sought a trustworthy, flexible, and fast-acting 3PL partner in the heart of Europe. In August 2019, doTERRA and Radial solidified their cooperation with a permanent agreement, recognizing Radial’s ability to meet their evolving needs.
