Achieving Excellence: How Radial’s 99.98% Order Accuracy Drives Success for Brandon Blackwood
Background
Characterized by timeless silhouettes, exceptional quality, and a modern edge, Brandon Blackwood is a fashion label that produces handbags and accessories, shoes, outerwear, and custom-made gowns. While the brand excels at crafting compelling customer experiences through its visually rich marketing and focus on a cohesive customer journey, their previous 3PL partnership presented significant challenges:
- Issues with order accuracy
- Unhappy customers due to delayed deliveries
- Manual processes hindering growth potential
Solution
When Brandon Blackwood sought a new 3PL partner, they were looking for more than just a warehouse; they needed a collaborator who could help them elevate their fulfillment process. Radial stepped in with a tailored approach that transformed the way Brandon Blackwood managed its logistics.
The journey began with an understanding of Brandon Blackwood’s unique challenges, particularly their extensive SKU count—with over 150 colorways for their most popular style. Radial enhanced operational efficiency by adopting an inventory management system and implementing advanced processes that increased inventory visibility. Radial’s technology and expertise allowed Brandon Blackwood to make informed decisions quickly, turning potential pains into smooth operations.
But it wasn’t just about the technology. The Radial team became deeply invested in Brandon Blackwood’s mission. They treated every order as a reflection of the Brandon Blackwood brand values, ensuring that each package was handled with care and precision. During a pop-up sale that exceeded forecasts by 700%, Radial flexed its resources to meet the demand without missing a beat, showcasing their commitment to shared success. Through this partnership, fulfillment became more than just a logistical task; it turned into a vital part of Brandon Blackwood’s customer experience.
Results and Impact
The collaboration between Brandon Blackwood and Radial led to impressive outcomes:
- Enhanced Customer Satisfaction: Increased positive feedback and repeat customers.
- Improved Delivery Speed: Consistent 2-3 day shipping across the country.
- High Order Accuracy: Achieved an outstanding 99.98% accuracy rate.
- Scalable Operations: Successfully managed significant spikes in demand.
- Strategic Growth Support: Provided valuable insights for business expansion.
Conclusion
Radial has not only addressed Brandon Blackwood’s operational challenges but has also become an essential partner in their growth story. As Brandon Blackwood looks to the future, they do so with confidence, knowing they have a dedicated partner by their side.
Radial has been an amazing addition to our team. Their passion is evident at every level, from leadership to warehouse staff. As a newer brand, their experienced guidance is invaluable. I trust them completely because they genuinely care about our success. Radial will be essential in our brand’s growth, and I’m excited for the future.
