How Retailers Can Plan for the Holidays in 2020: A Guide
A year unlike any other, 2020 has retailers wondering how sales in November and December will be impacted by the surge in eCommerce and shuttering of brick and mortar stores earlier this year. While most research is pointing towards consumers planning on shopping for the holidays earlier than normal, it’s also indicating they’re likely to continue shopping online and practice other safety measures when shopping in-stores.
As the holiday season approaches, marketing, promotions, website upgrades, shipping strategies and more will need to be thought out with these new consumer preferences in mind.
In our latest collaboration with Digital Commerce 360, we’ve put together actionable advice for retailers from fellow retailers. Our 2020 Holiday Planning Guide provides:
- How retailers are preparing for this crucial holiday season
- Lessons learned from COVID-19 and how they apply
- Shipping strategies to deploy
- How to work or compete with Amazon
- And more
Breathe easy this holiday season knowing you’re ready for whatever the season will throw at you.
