Howler Brothers Partners with Radial to Transform Operations and Achieve 100% Average Order Accuracy
The Challenge
Howler Brothers, a modern outdoor apparel brand, faced significant operational hurdles with its previous 3PL provider. A history of late orders, low customer satisfaction, and returns issues created a ripple effect throughout the business. Difficulties locating inventory worsened the problem, leading to further delays and inefficiencies.
The Radial Solution
Howler Brothers partnered with Radial to transform their operations. The immediate focus was on stabilizing operations and improving order fulfillment. Radial optimized fulfillment processes and significantly enhanced order accuracy and timeliness. This resulted in a noticeable increase in customer satisfaction.
Beyond core fulfillment, Radial has been instrumental in supporting Howler Brothers’ growth initiatives. The team successfully manages the complexities of both B2C and B2B operations, including meeting the unique requirements of specialty retail stores. Radial’s ability to scale resources for peak periods, such as Howler Brothers’ large fall launch, is also crucial to the success of their business.
A key factor in the partnership’s success: Strong communication and collaboration between the two organizations. Howler Brothers’ accurate forecasting, coupled with Radial’s efficient execution, creates a seamless operation.
Before joining Radial, we were facing operational challenges that were impacting our customer satisfaction. Radial has been instrumental in addressing these issues. Their expertise in fulfillment has significantly improved our operations, allowing us to focus on growing our business. The partnership has been a great success.
The Results
- Improved Order Fulfillment: Orders are now processed and shipped in a more accurate and timely manner, with a 100% order accuracy average.
- Enhanced Customer Satisfaction: Customers are happier with the overall shopping experience due to faster delivery times and fewer order errors.
- Optimized Inventory Management: Increased inventory accuracy and efficiency reduces stockouts and excess inventory, resulting in a 100% fill rate.
- Successful Peak Performance: Radial’s ability to scale operations ensures smooth execution during high-demand periods.
- Expanded Retail Network: Successful new retailer implementations expand Howler Brothers’ market reach.
Conclusion
Radial’s comprehensive 3PL solutions enabled Howler Brothers to achieve significant operational improvements and drive business growth. By addressing the client’s specific needs and challenges, Radial demonstrated its ability to deliver exceptional results.
By partnering with Radial, Howler Brothers overcame its operational challenges and established a solid foundation for future growth. The partnership serves as a model for effective collaboration between a 3PL provider and its client.
