Coyuchi and Radial Partner to Fulfill 400% Surge in Peak eCommerce Sales
Client
Coyuchi is a rapidly growing brand specializing in sustainable, luxury home goods.
Challenge
Coyuchi was experiencing significant growth, with 80% of their business coming from online sales. They were seeking a new a strategic 3PL partner to manage their surge in demand, support their long-term growth plans, and manage their upcoming peak season.
One of the challenges they were facing is that peak also coincided with a new eCommerce platform launch and a complex, elevated gifting experience. Additionally, a 400% increase in sales above forecast and a last-minute gift with purchase swap created significant fulfillment challenges. Their small size and limited data made future planning difficult. They lacked the resources to operate their own warehouse and staff.
Radial Solutions for Coyuchi’s peak
- Scalability: Faced with a demand surge exceeding peak forecasts by 400%, our flexible staffing and fulfillment processes enabled us to adapt, manage labor, efficiently execute orders, and deliver a positive customer experience.
- Execution: Despite minimal preparation and documentation, we successfully executed Coyuchi’s complex and unique gifting experience.
- Accuracy: We maintained or exceeded the client’s service level agreement (SLA) for order accuracy, even during peak season.
- Flexibility: Our ability to adapt to changing situations was evident when we seamlessly handled the last-minute gift with purchase swap due to a stockout. This ensured a smooth experience for both the client and their customer.
Radial is a valuable partner who truly understands the needs of a growing eCommerce business like ours. Their ability to scale quickly and offer tailored solutions not only helped us navigate a demanding peak season but also gives us the confidence to explore future initiatives, knowing we have a reliable partner by our side.
Radial solutions for a long-term partnership with Coyuchi
- Ecommerce expertise: As a growing brand, Coyuchi benefits from our deep understanding of the online sales landscape. This expertise is crucial for their success and helps them navigate the ever-evolving eCommerce landscape.
- Sustainability: Our facility offered a 13% reduction in carbon emissions compared to their previous 3PL provider, aligning with their sustainability goals.
- Product Customization: We understand Coyuchi’s desire for a bespoke customer experience and the potential for future product customization, like embroidery and monogramming. Our tailored services can support these initiatives.
- Return Efficiency: Our efficient returns process minimizes customer service costs and ensures timely refunds, increasing customer satisfaction.
- Reduced Transportation Costs: We leveraged our scale and buying power to secure lower transportation costs than the client could achieve independently.
Results
- Drove eCommerce sales and consumer satisfaction
- Reduced supply chain costs
- Scaled for long-term growth
Conclusion
By partnering with Radial, Coyuchi successfully navigated a challenging peak season while exceeding customer expectations. Our tailored solutions, scalability, and expertise make us a valuable partner for growing eCommerce brands and retailers.
